Business plan sections  

1.       Executive Summary

2.       Strategy

3.       Business Description

4.       Products and Services

5.       Market

6.       Marketing Plan

7.       Competition

8.       Technology

9.      Operations

10.   Management

11.   Financial Position

12.   Financial Requirements

 

BUSINESS DESCRIPTION

This section provides a summary of what your business sells and the ownership structure. 

Business summary

Describe your business in one or two sentences.  Be as detailed as possible.  For example a restaurant may describe themselves “We are an Italian restaurant located at Main and 1st Street specializing in lunch and after work meals to the upper class business clientele”.  Internet companies may use their description listed on search engines.  Be careful to avoid jargon or industry specific words.

History

Give a brief description of the company’s history.  Explain the major events that lead up to this point.  List the key success factors and your niche within the industry.  This section should not exceed ˝ page.  For start-up companies list the reasons why you are starting this business.

Location and Facilities

Provide your address.  Describe details about your facility such as lease expiry date, if your lease is renewable, square footage and price.  Describe any environmental concerns related to your location.  If you own the property describe the value and annual costs.

Legal form of your company

Sole proprietorship, partnership or corporation.  If your business is a corporation in the USA be sure to describe they type of corporation such as “C” (standard) or “S” (common for small businesses with limited shareholders). 

Owners

List all shareholders including percent ownership.  Give a brief description their position at the company or their area of expertise.  Note shareholders that are not involved in the day-to-day operation of the business as they may be required to seek independent legal advise prior to signing a personal guarantee for a Bank loan.

If you are a public company describe key shareholders.

 

Back

Next

At CreditSunrise.com, we assist entrepreneurs like you to create a working document to guide your business. Our services include custom business plan preparation, business plan review and source financing.  We service small and medium size businesses in the United States and Canada.

 

Other entrepreneur services

 

Free resources

Articles written for entrepreneurs


Custom business plans

We assist you prepare your business plan

 

Business plan review

Assessment or finishing touches

 

Source financing

We assist you to find financing

 

Sample our work

Business plans we have helped complete

 

Click here to Contact CreditSunrise