Start up Checklist
by CreditSunrise
ü Think of an idea. Most likely the toughest part of any start-up business. ü Refine your idea. Be specific. Know exactly what you want to accomplish and understand what is involved. ü Do your homework. Talk to friends, family, and advisors about the viability of the endeavor. Conduct market research and ensure there is a need for your product in the marketplace. ü How will you maximize your skills and compensate for your weaknesses? Evaluate your personal qualities and skills. Build a team or outsource areas where you lack the necessary skills. ü What form will your business take? Decide on a structure –sole proprietorship, partnership, or incorporated company. ü Develop a marketing plan. Price, product, promotion, plan of distribution, people, process. ü What is your pricing strategy? How will your pricing reflect on your company’s image? Do you still make money after paying the bills? ü Prepare a detailed, realistic business plan –strengths and weaknesses, key strategic issues, business objectives, strategies and plans, projections, etc. ü Stick to your core competencies. Sell what you know. Outsource any non-key areas of your business. ü Location, location, location. Pick a place that makes sense for you, your customers, your product, and your employees. ü Money! How much is required and what are the sources of funds? ü Have enough money available to carry your business for a several months.
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