Business plan sections  

1.       Executive Summary

2.       Strategy

3.       Business Description

4.       Products and Services

5.       Market

6.       Marketing Plan

7.       Competition

8.       Technology

9.      Operations

10.   Management

11.   Financial Position

12.   Financial Requirements

 

EXECUTIVE SUMMARY

The Executive summary introduces your company and your request.  The length should be no longer than two pages.  We recommend you write this page after you have completed the remainder of your business plan.  Many people will only read the executive summary so it should entice your reader and encourage interest in your business.

The summary should outline:

  • Business name, address, and contact information
  • Summarize your financial request
  • Brief description of your company including history, industry and target market.
  • Describe products and services and marketing mix to reach your customers.
  • Explain how your company will succeed in the future.
  • Brief description of management capabilities.
  • Describe your funding requirements including how the money will be spent and repayment proposal.

 

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