MARKET
This section shows lending institutions that your management team has a clear understanding of who buys your product.
Target Market
General description of your target market. Who buys your product? Existing businesses should provide a list of their top 5-10 customers. New companies should provide an analysis of the target market including estimated size of the market. Outline what percent of customers are first time buyers compared to repeat business. For example the target market for CreditSunrise.com is small and medium size businesses in North America looking for financing up to $2 million.
Niche
Specific description of the niche within the market you plan to capitalize on. Include the size of the niche, including supporting research, and reason why these potential customers will buy your product.
Market Segmentation
List and explain the different types of customers within your target market. Your target market may include customer with different buying habits and reasons to purchase your goods. Provide details on each market including demographics, buying habits and other traits separating this segment. Provide a summary of how your company satisfies the need of your customer. For example CreditSunrise.com has several segments including - start-up businesses in Canada and existing businesses in the US looking for additional financing.
Growth
General statement showing expected changes in your target market. Provide documentation supporting your claims of growth or decline in market size.
Price
Describe your pricing strategy. Explain how you compete on price in a competitive market while still maintaining satisfactory profit.
At CreditSunrise.com, we assist entrepreneurs like you to create a working document to guide your business. Our services include custom business plan preparation, business plan review and source financing. We service small and medium size businesses in the United States and Canada.
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