MARKETING PLAN
If you build it they will come does not work in today’s marketplace.
Key message
Explain how you will reach your target market. What message and media sources will you use? What image do you want to portray? Describe your strategy.
Strategies
A marketing plan includes more than just advertising. The most successful marketing campaigns incorporate a variety of methods to reach your market. Be innovative and creative with your strategy while maintaining a common theme and image on your company. You may consider the following:
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Traditional advertising medium – Radio, television, magazines, newspapers
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Internet advertising
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Sales people – telemarketing, account managers
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Trade shows, associations, cross marketing campaigns with your suppliers
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Public relations – press releases, sponsorships, charitable donations
Specific Campaigns
Describe in detail 3-5 key marketing strategies. Show how each of these strategies enhance your image and attract customers. Include costs, time lines, reach and expected return from each campaign. Outline the viability of the campaign including strengths and weaknesses of medium used.
Research your competition. If they have a marketing mix that works, you may consider a similar strategy.
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