PRODUCT OR SERVICE
Summary of products and services
Provide a list of product lines you sell. Organize your list showing your top selling product lines first.
Assessment of Products and Services
Include a description of your product lines without using jargon or business specific terms. Explain whether the product is already for sale of still in the development stage. Show statistics on the product such as current sales, expected growth in sales, gross profit per unit, variable costs and fixed expenses associated directly with the product. For products in development, provide a time line showing the steps necessary prior to having the product available for sale. Other product lines that account for under 10% of sales should be noted but details are not necessary.
Product Differentiation
Outline in point form why people purchase your product over your competition. What are the key selling features? What makes your product unique? This may include innovation, pricing strategies or customer service.
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