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SAMPLE BUSINESS PLAN

 

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1 Executive Summary

2 Company Summary

3 Strategic Plans

4 Customer Profile

5 Location

7 Competition

8 Operations

9 Management

10 Human Resources
11 Financial
12 Balance Sheet
13 Income Statement
14 Cash Flow
15 Monthly Budget
16 Attachments

 

 

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Sample Business Plan page 1

EXECUTIVE SUMMARY

CreditSunrise Fictional restaurant is a new venture for Little West-Side's Main Avenue. Situated at the corner of Main and Fourth Street, it is located in the newly renovated section of this highly vibrant and enchanting strip. City. Com describes Little West-Side as " one of the trendiest and friendliest Neighborhood in North America. Clearly eclectic, always warm and inviting, Little West-Side nightlife is second to none."

In the midst of a diverse mix of Italian restaurants, trattorias, and coffeehouses, CreditSunrise Fictional will be the restaurant/lounge/live music venue. The restaurant, renovated from an old Hall owned by The Army Veteran's Association of America, has two large levels (main floor and basement), a balcony, and the potential for a side patio. The venue will seat 63 comfortably and is modular depending on what is taking place. The main floor has one of the only stages left in the area (they are by-law out of existence) which will highlight the singers and bands that make their way to CreditSunrise Fictional. As a restaurant, the menu will be Mediterranean with an emphasis on seafood.

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The Main Avenue area (Little West-Side) has been in the press recently as the trendiest area in the city. It provides the Main Avenue inhabitants and tourists with fine food (renowned cafes/trattorias/bars), coffee, both live and DJ music, and a wide array of shops. Many of the owners know each other and provide an atmosphere of camaraderie. Demand by business owners and homeowners to enter this community can best be described as intense with vacancies very rare and extremely short-lived. CreditSunrise Fictional ownership have negotiated a 'steal'; securing an exceptional lease of $10.00/month for this 6000 square foot venue in this highly- prized neighborhoods.

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Two equal partners own CreditSunrise Fictional: John Smith and Sam Jones. John Smith, owner of Country Style Diner and previous owner of Club 1 (another Main Avenue restaurant) will be running this venue full time. His extensive restaurant experience is invaluable and he is bringing in many people that previously had worked with him including one of his previous chefs to lead the kitchen staff and aid with catering and one of Country Style Diner's top waiters. The other owner, Sam Jones, will be managing the floor full-time (he presently owns a construction company). Both John and Sam grew up and now live with their families in the area and have developed strong relations with key contacts in the community such as John Jackson, City Councilor and Lenny Simpson, President of a local Radio Station K-102 and C.E.O. of the Little West-Side Business Improvement Association. They are familiar with the businesses and competition as well as with the clientele.

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Presently, getting a reservation at a Main Avenue restaurant requires making a reservation a week in advance. Even with two seatings per evening, there are regular lineups with neighboring restaurants benefiting from some of the overflow. Surrounding restaurants will take some of that overflow and more if the food and entertainment are right. Besides The Elbow Room (which seats less than 100) and Bar Italo , there isn't a place to "hang out" after dinner. With CreditSunrise Fictional, there will be live music of a jazz and blues nature brought in every weekend along with dinner. The plan is to open the first floor and as soon as it generates enough cashflow to sustain operations and finance the renovations, they will open up the basement and the balcony. The time lapse should be a month at the most since for fire regulations, the basement and balcony had to be renovated at the same time the main floor was renovated. The patio will be open by this summer.

CreditSunrise prepares financial projections

CreditSunrise Fictional restaurant seeks $100.00 in a Government Guaranteed Term Bank Loan to assist in the project costs of $950.00. This includes the purchase of fixed assets in the amount of $850.00 and leasehold improvements in the amount of $100,000.00. The owners have injected $600.00 in funds over the past six months to renovate the building.

We conservatively project sales in the first year at $10,000,000.00 resulting in an estimated $8,000,000.00 net profit after all taxes and expenses. The cash flow shall be the primary source of funds to cover the monthly bank interest and loan payments. CreditSunrise Fictional requests standard SBA collateral over the assets and personal guarantee and postponement supported by the net worth of the owners.

     
The above sample business plan is intended for reference only with all information fictional. Contact CreditSunrise for more details.

 

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