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SAMPLE BUSINESS PLAN

 

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1 Executive Summary

2 Company Summary

3 Strategic Plans

4 Customer Profile

5 Location

7 Competition

8 Operations

9 Management

10 Human Resources
11 Financial
12 Balance Sheet
13 Income Statement
14 Cash Flow
15 Monthly Budget
16 Attachments

 

 

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Sample Business Plan page 2

COMPANY SUMMARY

Restaurant Experience and Management History

John started Country Style Diner Restaurant on Park Lawn Street fifteen years ago as a sandwich place. Every noon hour the lineup would be out the door with famished clients eagerly awaiting John's famous veal sandwiches. Country Style Diner also catered to the businesses around their place - sending sandwiches out through the backdoor. When the location in the ING Center became available, John jumped at the opportunity. He and all his staff moved to the concourse level of the ING Center and set up shop. They decided to have a dining area as well as a front counter takeout. Now not only did the loyal clients from the Park Lawn location follow Country Style Diner to its new location, but the store and condo tenants, the movie crowd, and the office building staff from several surrounding buildings made it their home. John expanded his premises a few times and ensured his sandwich counter was the first to be enlarged as the bulk of his sales come from that location. He also provides catering to The City businesses and sometimes hosts breakfast meetings. Fifteen years later, Country Style Diner continues to thrive in the vibrant and highly competitive ING Center area.

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In November 1990, John recognized another opportunity; this time to enter the highly competitive Little West-Side market. With Club 1, John solidified his reputation as a visionary in the restaurant industry. While numerous restaurants continue to struggle, Club 1 proved highly successful in generating a profit in its first months of operations (refer to addendum 8). In one exemplary review by Jennifer Grange of The City.com, Club 1's outstanding food, service and ambiance were directly attributed to John Smith's knowledge and stellar reputation in the industry.

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