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The marketing for CreditSunrise Fictional will take place
in a number of ways. First of all, Little West-Side is already
known for their restaurants and bars. There will be a natural
evolution of people visiting the area to try dinner and soak
up the atmosphere at the "new place". Also, because
of CreditSunrise Fictional's live music, there will be a natural
tendency to go to a restaurant that also has entertainment
so people don't have to leave after dinner, especially on
the weekends.
CreditSunrise Fictional's "Opening Night" launch
party will also draw patrons. The media attention and the
reviews (not to mention the headliner) will bring the initial
attraction to that location. John Smith has strong ties with
Lenny Lombardi, President, Radio and John Jackson, City Councilor
of the area. They will both help in advertising to ensure
John gets off to a good start. From there, the restaurant
will be dependent on word of mouth and the advertising of
its music lineup. John Smith has contacts with promoters in
the live music business and has already negotiated some potential
lineups depending on availability. Informal negotiations are
under way to bring in such notable performers as Oscar Petersen,
Faith Hill, and Prince. Dean Hilt, owner of OZ Nightclub,
has already visited several times to negotiate cross-promotions
between their two venues since OZ is much too small to carry
live music.
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John Smith's reputation is sterling in the restaurant business.
He has a loyal following from his two previous ventures, Country
Style Diner and Club 1 that will make CreditSunrise Fictional
their next stomping ground.
Formal advertising will take place by buying weekly ads in
some of the local The City newspapers such as Today, What's
New, Again, and X. CreditSunrise Fictional will be listed
on all the internet restaurant and community websites What's
New, Again, etc. will be invited to opening night and will
provide reviews.
Also, both Small Choice Liquor and Pete's have agreed to provide
cross-promotions with CreditSunrise Fictional. For instance,
they both want to sponsor the opening night, so they will provide
free liquor for that time and advertising. If CreditSunrise
Fictional brings some "big name" bands, they again
will sponsor some of those events.
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