CreditSunrise
 
   
RECOMMENDED
 
   
 

Sample plans

 

*NEW* Software

 

Professional writing

 
   
 
Starting a business  
Finance and loans  
Sales and marketing  
Strategy and planning  
Growth  
General advice  
   
 
Directory  
Your profile  
Submit advice  
   
 

View resources

 
Share resources  
   
 
Contact  
Questions / feedback  
BANKproposal site  

 

SAMPLE BUSINESS PLAN

 

SELECT BY PAGE

PAGE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PREVIOUS PAGE

NEXT PAGE

 

SELECT BY TOPIC

1 Executive Summary

2 Company Summary

3 Strategic Plans

4 Customer Profile

5 Location

7 Competition

8 Operations

9 Management

10 Human Resources
11 Financial
12 Balance Sheet
13 Income Statement
14 Cash Flow
15 Monthly Budget
16 Attachments

 

 

name

 
   
  e-mail  
   
  message  
   
 
 

 

 

Sample Business Plan page 7

COMPETITION

Management specifically selected this location due to the community's thriving and vibrant nightlife. Little Italy offers approximately:

30 restaurants - 13 Italian, 10 French, 4 Chinese, 3 miscellaneous (American/ Continental/Eclectic), 1 Middle Eastern, 1 Mexican, 1 Portuguese and 2 Spanish
34 bars, cafés and trattorias
While Delight will be competing with all of these establishments for the consumer dollar, the main competition will be with several of the key restaurants within this community, most notably:

Club 1 - While this restaurant was rated highly on the The City.com website, their operations, menus and ambiance were all a direct result of John Smith's proven experience in the industry. Unless Club 1 adds entertainment to their venue, patrons may find it more convenient to go across the street to get a great meal and entertainment.

Scott Wine & Pasta Bar - This restaurant provides the same calibre of food and presentation that Delight will. However, due to the lack of live music, they're in the same boat as Club 1.



Need help writing your business plan?


Bistro Bar and Grill - Their food is lacking and therefore not competitive with Delight in this section, but their DJ is great and attracts the crowd Delight is going after.

Tea Room - a new restaurant rated highly for their menu and ambiance. They will be losing their head waiter to Delight. There is no live music.

Main Avenue Bar - The music here is live and attracts the clientele Delight is looking for; however, the bar seats only 60 and the food is not comparable to Delight's.

The Room - Owned by Jack Small of SSS fame, it has a bluesy/jazzy/funky ambiance. It is small but is expanding to fit approximately 125 people. The place gets extremely crowded making it hard to even go to the bathroom. The food is good, but very simple and more along the lines of bar food. The crowd is definitely in the early 30's - exactly who Delight is targeting.

Shallow Start - This bar opened last year and caters to the 30's crowd. It is a very crowded basement with a DJ. Food is bar food. This crowd will be hard-pressed to keep coming to Shallow Start when Delight is open.



CreditSunrise can help write your business plan

There are many areas where restaurants are in fierce competition. However, Little Italy, it is known for its restaurants. Because of all the tourists and because it's a trendy part of The City, there is definitely an overflow of customers. Delight's direct competition will definitely come from none other than Joe's previous endeavour, Club 1. The clientele is familiar with John and will definitely want to try out his new venue. With the added space, great menu, and live music, Delight should win over many Main Avenue patrons.

There are few restaurants that provide live music and most of them that do have ethnic music. The Room provides live music between Thursday and Sunday; however, it's a cramped space and the food is more of a sandwich/appetizer style. Bar Italia has music on their second floor, but again, the food has been the same for years and is more of a landmark than a "hot spot". Some bars like Shallow Start are popular, but provide DJ music.


 
 
 
The above sample business plan is intended for reference only with all information fictional. Contact CreditSunrise for more details.

 

Contact CreditSunrise
 

name

 
   
  e-mail  
   
  subject  
   
  message  
   
 
 

 

HOME | BUSINESS PLANS | FREE RESOURCES | CONTACT INFO | ADVICE | SHARE ADVICE | SOFTWARE | SAMPLE BUSINESS PLANS | PROFESSIONAL WRITING | DIRECTORY | MORE
© CreditSunrise Inc

Business Plan Software

Business Plan Writing and Guidance

Business Directory

Share Advice